UNFORGETTABLE CONNECTIONS
People don’t resist buying—they resist being sold.
Stop Selling. Start Anchoring.
Create connections that endure.Because the way you connect today is the bond they’ll remember tomorrow.
What is Anchoring?
Anchoring is the art of creating lasting emotional connections. It’s when your product, presence, or story becomes tied to a moment, a feeling, or a memory—so deeply that people remember you long after the conversation ends.
Most speakers just talk. They tell their story.
I show you how to become unforgettable—how to build connections that outlast the sale.
What are
Unforgettable Connections?
They’re the moments, stories, and anchors that people carry with them long after the meeting ends. They’re not about a pitch — they’re about trust, emotion, and meaning. An unforgettable connection makes you memorable, credible, and impossible to ignore. It’s how you move from selling to truly mattering.
Get to know
JIM LAWYER
Jim Lawyer is a keynote speaker who proves that the best salespeople don’t sell — they connect. For nearly 40 years, he has trained and inspired thousands across North America, drawing on his deep experience in the automotive industry and his success as founder of Pitchman Pens, a handcrafted luxury pen brand with a global following. Known for his contagious energy and powerful storytelling, Jim challenges audiences to rethink sales, leadership, and human connection itself. His message is simple yet transformative: stop selling, start anchoring, and create connections that endure.
Jim inspires audiences to ditch outdated sales tactics and embrace deeper human connection. Through unforgettable stories, hard-earned wisdom, and high-energy delivery, he shows leaders, sellers, and entrepreneurs how to stop selling—and start anchoring trust, emotion, and value that lasts.
“Jim’s keynote completely reframed how I think about sales. It wasn’t about pushing harder — it was about connecting in a way that actually sticks. I left inspired and ready to approach my clients differently.”
Elevate Your Event!
100+
Speaking Engagements
200M$
CAPITAL
40,000+
Wowed Audience Members
326
PARTNERS
Stop Selling. Start Anchoring.
Anyone can pitch. But if you anchor your product or presence to a moment, memory, or emotion—it lasts.
WHY JIM
A different approach, using a new method of manufacturing.
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